Music Release
Campaign Scheduler
Plan your drop like a major label. Generate a proven 4-week marketing timeline, track tasks, and estimate your streaming royalties.
Target Release Date
We recommend picking a Friday at least 4 weeks away.
Estimate potential earnings based on 2026 average payout rates.
Download your custom timeline as a CSV file to import into Google Calendar or Excel.
Why you need a Release Strategy
Beat the Algorithm
Spotify's algorithm rewards tracks that drive pre-saves and day-one traffic. Pitching to editorial playlists requires at least a 3-week lead time to be considered.
Build Hype
Dropping a track with zero warning rarely works for independent artists. A 4-week timeline ensures you have time to tease audio on TikTok, IG Reels, and build anticipation.
Maximize Royalties
Proper planning leads to better playlist placement, which converts into higher streaming numbers and consistent royalty payouts across platforms.
Why use a release scheduler?
Dropping a new song involves a lot more than just uploading it to Spotify. If you want people to actually hear your music, you need a marketing plan. You have to tease the track, submit it to playlists, hype it up on release day, and keep pushing it weeks after it drops.
Trying to keep track of all those social media posts and deadlines in your head is a nightmare. A release scheduler takes your launch date and automatically builds a step by step checklist of exactly what you need to do and when you need to do it.
How to plan your campaign
All you need to do is enter the date you plan to officially release your track. The scheduler works backward from that date to build a full timeline.
It will tell you exactly when you need to have your final master ready, when to submit to Spotify editorial playlists, when to start posting teasers on TikTok, and how to keep the momentum going after the release. Just check off the tasks as you go so you never miss a deadline.
Frequently Asked Questions
How far in advance should I plan a release?
Ideally, you should start planning at least four to six weeks before release day. This gives you plenty of time to shoot content and pitch to playlist curators.
Why do I need to pitch Spotify so early?
Spotify Editorial curators require at least a three to four week notice to review your song. If you submit it a week before release, they will not even listen to it.
Can I export the timeline to Google Calendar?
Yes. Once the timeline is generated, you can click the "Export to ICS" button and import the entire marketing schedule directly into your Google or Apple Calendar.